DOES BUZZER SERVICES PRACTICE GIVES ANY MASLAHA? AN ANALYSIS OF AL-MASLAHA AL- MURSALA

Abstract

The rise of online business activities necessitates digital marketing by introducing third parties, namely buzzers. Buzzers play a role in conveying information, campaigning for an issue and promoting products. In practice, buzzers can spread false and non-objective information by manipulating information that has been previously arranged. However, buzzers are chosen by business people because they are considered quite effective in boosting sales. The use of buzzer services is considered to be able to provide maslaha for business actors on digital platforms. This research design uses empirical legal research with a qualitative approach. The data sources for this research consist of primary and secondary data sources. Primary data sources in this research were obtained from interviews and observations. The research results show that the practice of using buzzer services in digital marketing is carried out in 2 ways, namely using real humans and robots. Business actors who are informants in this research use buzzer services to increase followers, enliven shop social media accounts, provide product reviews, and create influence on the public's decision to make purchases. In practice, there are several buzzers who carry out their duties according to requests, but there are buzzers who carry out their duties by providing information honestly. The buzzer has mafsada and also maslaha. The buzzer can be said to be maslaha if there are no elements that cause harm. The buzzer can be incorporated into the al-maslaha al-tahsiniya type as a complementary benefit in order to broaden the market reach in trade.

Keywords : Digital Marketing, Al-Maslaha Al- Mursala, Buzzer Service.