Perilaku Pencarian Informasi Kesehatan di Media Sosial di Era Kecerdasan Buatan: Tinjauan Literatur

Siti nurfitria

Abstract


Health information seeking behavior has undergone significant transformation along with the development of social media and artificial intelligence technology. Social media has not only become a space for social interaction but also a primary source for obtaining health knowledge, especially among the digital. In the era of artificial intelligence users are exposed to various health information through personalized and adaptive algorithms. However, this phenomenon raises new challenges, such as misinformation, algorithmic bias, and low digital health. This article is a literature review that aims to review the dynamics of health information seeking behavior on social media in the context of advances in artificial intelligence. The study was conducted by reviewing various recent scientific publications between 2015–2024 from reputable databases. The results of the study show that information seeking behavior is influenced by individual motivation, trust in sources, and how algorithms that personalize content work. This article also discusses ethical implications and recommendations for improving digital health literacy amidst the flood of information. These findings are important for formulating effective and responsible health communication strategies in the digital era.


Keywords


health information-seeking behavior; social media; artificial intelligence; social psychology

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References


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