Glokalisasi Nilai Andhap Asor Madura Dalam Sumbangsih Revitalisasi Tata Kelola Kearifan Lokal Indonesia Sebagai Keunggulan Kompetitif Pada Tatanan Global

Syamsu Budiyanti, Setyaningsih Setyaningsih, Suci Wulandari

Abstract


This research focuses on strategies or efforts to revitalize the value of obedience and andhap asor character of the Madurese people as traditional local wisdom towards community rationality for better Madura development. The value of obedience and andhap asor character is an attitude taught in Islam which is the greatest belief in the Madura people, namely about integrity and humility. The fact is that almost all Madura people embrace Islam with its obedience, obedience, and culture of andhap asor as their identity. On the one hand, the current flow of globalization and modernization has a very significant impact on the social structure of Indonesian society, including Madura. The complexity of the implications of globalization flows cannot be stopped in people's lives today, becoming intersecting with the positives and negatives of information technology in people's lives. For this reason, the revitalization of the structure of society is an alternative to stem the rapid flow of modernity and globalization that is increasingly uncontrollable. This research aims to formulate efforts to revitalize the value of compliance andhap asor character of the Madurese people as traditional local wisdom towards community rationality for better development of Madura in the form of models and applied strategies. The research uses a multidisciplinary approach of social, cultural, and social psychology with a phenomenological constructivism perspective in the context of Qualitative Research. The output of this study is in the form of models or strategies in efforts to revitalize the value of obedience and the character of the Madurese people as traditional local wisdom towards community rationality for better Madura development.

Keywords


glocalization; revitalizing; compliance; andhap asor; traditional local wisdom; community rationality

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