Development of Wingko Babat MSMEs as an Effort to Improve the Economy of the Community of Babat District, Lamongan Regency

Yenni Vera Fibriyanti, Nurus safa'atillah

Abstract


Community economic development through Micro, Small and Medium Enterprises (MSMEs) is very important considering its priority as the lifeblood of the national economy. This research aims to improve the community's economy through developing the wingko industry as a superior product in Lamongan Regency. The method used in this research is qualitative methods. The data collection technique used was focus group discussion.Wingko babat MSME development activities in improving the community's economy consist of three stages, namely (1) Observation, coordination, synchronization of training schedules; (2) Training and assistance in web creation, e-marketing strategies, and online transactions; (3) Evaluation of community service activities. Wingko tripe MSMEs in Babat Village, Babat District, Lamongan Regency are very interested and motivated to develop their business through e-marketing by participating in socialization and training as well as assistance in creating web sites, e-marketing training and online transactions

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References


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