TECHNICAL GUIDANCE FINANCIAL LITERACY AND DIGITAL LITERACY IN IMPROVING MSME PERFORMANCE OPTIMIZATION IN LAMONGAN DISTRICT

Titin Titin, Irfan Krisdiansyah, Abidah Dwi Rahmi Satiti, Rivatul Ridho Elvierayani

Abstract


The purpose of this study is to determine the effect of financial literacy and digital literacy on the performance of MSMEs. Further, it is also to know how much financial insight and the application of digitalization technology to MSMEs registered at the Lamongan MSME Outlet, by measuring through several variables used. Additionally, the method used in this study is a quantitative approach with a sample of 100 MSME actors registered members at the Lamongan MSME Outlet, with SEM analysis tools and Smart PLS Version 4.0 test tools. By testing the outer model, inner model, path coefficient test, and hypothesis test. Moreover, the results of this study showed (1) technical guidance Financial Literacy has a significant effect on MSME Performance. (2) technical guidance Digital Literacy has a significant effect on MSME Performance. (3) Financial Literacy and Digital Literacy simultaneously have a significant effect in improving msme performance optimization. Thus, this condition is certainly a priority for MSME players to improve financial literacy and digital literacy. These findings provide information that financial literacy and digital literacy are important elements that can improve the performance of MSMEs respectively

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