The Influence Of E-Wom And E-Service Quality On Repurchase Intentions In The Sociolla Platform

Baiq Dhita Risky Saputri, Lalu Edy Herman Mulyono, H. Akhmad Saufi

Abstract


This study aims to determine the influence of E-Wom And  E-Service Quality On Repurchase Intentions In  The Sociolla Platform. The type of research carried  out is quantitative research with a casual associative  approach. The population in this research are consumers  who have made impulsive purchases on the Sociolla  platform. The number of samples taken was 70 people. The  sampling technique used in this research was purposive  sampling. Data was collected through an online survey and  analyzed using multiple linear regression analysis using the  SPSS Version 25 program. The results of this research show  that E-WOM and E-SERVICE QUALITY have a positive and  significant influence on Repurchase Intention on the Sociolla  platform

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