How to develop business with SWOT analysis and Business Model Canvas (BMC) in Chandra Store

Septian Chandra Wibowo, Rino Sardanto

Abstract


In the context of the discussion that raised the role of SWOT (Strengths, Weaknesses, Opportunities, Threats) and BMC (Business Model Canvas) in business development, this study aims to explore the potential for improving the performance and growth of Chandra stores. The research method used involves SWOT analysis to identify internal and external factors that affect the business, and BMC is used to design a more effective business model. The results showed the identification of Strengths, Weaknesses, Opportunities, and threats Chandra stores, as well as changes in business models that can be applied. The implication of this study is that the application of SWOT and BMC can be an effective tool in designing more sustainable and profitable business strategies. This study provides a valuable contribution to business owners and stakeholders in understanding how to optimize their business operations and growth. As such, this study provides important insights for business practitioners who seek to improve their competitiveness in an ever-changing and competitive marketplace. By applying the findings from this study, businesses such as Chandra stores can successfully adapt to the changing business environment and achieve long-term success.

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