The Effects Of Product Quality Perception And Environmental Awareness On Interests In Buying Electric Motorcycles Among Online Ojek Drivers In Surabaya

Muhammad Sutiyono, Asyidatur Rosmaniar, Phonny Aditiawan Mulyana

Abstract


This new electric motorcycle is increasingly intensified by its flagship as an environmentally friendly and more economical vehicle, being a move for manufacturers to market it. Therefore, it is interesting to research the interest in buying electric motorcycles. This research was conducted on online motorcycle taxi drivers in Surabaya.

This research aimed to determine the influence of environmental awareness variables (X1) and product quality perception (X2) on the buying interest (Y) of electric motorcycles on online motorcycle taxi rides in Surabaya. The research method used quantitative approaches for researching specific populations or samples. The sampling technique used purposive sampling techniques that the sample used as many as 100 respondents. The data was collected by distributing questionnaires and processed using analysis tools, namely SPSS version 25 and multiple linear regression analysis methods (R2).

The results showed that (1) Environmental Awareness did not have a significant effect on the Interest in Buying electric motorcycles online motorcycle taxi riders in  Surabaya (2) Product Quality Perception had a positive and significant effect on interest in Buying electric motorcycles in online motorcycle taxi riders in Surabaya (3) Environmental Awareness and Product Quality Perception simultaneously had a positive and significant effect on the interest in buying electric motorcycles on online motorcycle taxi riders in Surabaya with an influence of 13.1%. The remaining 86.9% of interest in buying electric motorcycles for online motorcycle taxi riders in Surabaya was influenced by other variables outside.

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