The Effects Of Product Quality Perception And Environmental Awareness On Interests In Buying Electric Motorcycles Among Online Ojek Drivers In Surabaya
Abstract
This new electric motorcycle is increasingly intensified by its flagship as an environmentally friendly and more economical vehicle, being a move for manufacturers to market it. Therefore, it is interesting to research the interest in buying electric motorcycles. This research was conducted on online motorcycle taxi drivers in Surabaya.
This research aimed to determine the influence of environmental awareness variables (X1) and product quality perception (X2) on the buying interest (Y) of electric motorcycles on online motorcycle taxi rides in Surabaya. The research method used quantitative approaches for researching specific populations or samples. The sampling technique used purposive sampling techniques that the sample used as many as 100 respondents. The data was collected by distributing questionnaires and processed using analysis tools, namely SPSS version 25 and multiple linear regression analysis methods (R2).
The results showed that (1) Environmental Awareness did not have a significant effect on the Interest in Buying electric motorcycles online motorcycle taxi riders in Surabaya (2) Product Quality Perception had a positive and significant effect on interest in Buying electric motorcycles in online motorcycle taxi riders in Surabaya (3) Environmental Awareness and Product Quality Perception simultaneously had a positive and significant effect on the interest in buying electric motorcycles on online motorcycle taxi riders in Surabaya with an influence of 13.1%. The remaining 86.9% of interest in buying electric motorcycles for online motorcycle taxi riders in Surabaya was influenced by other variables outside.Full Text:
PDFReferences
Agustian, A., Tukiro, T., & Nurapriani, F. (2022). Penerapan Analisis Sentimen Dan Naive Bayes Terhadap Opini Penggunaan Kendaraan Listrik Di Twitter. Jurnal TIKA, 7(3). https://doi.org/10.51179/tika.v7i3.1550
Aryanti, P. G., & Santoso, I. (2023). Analisis Sentimen Pada Twitter Terhadap Mobil Listrik Menggunakan Algoritma Naive Bayes. IKRA-ITH Informatika : Jurnal Komputer Dan Informatika, 7(2), 133–137. https://journals.upi-yai.ac.id/index.php/ikraith-informatika/article/view/2821
Brinkmann, D., & Bhatiasevi, V. (2021). Purchase Intention for Electric Vehicles Among Young Adults in Thailand. Vision, 27(1), 110–118. https://doi.org/10.1177/09722629211001981
Dutta, B., & Hwang, H. G. (2021). Consumers purchase intentions of green electric vehicles: The influence of consumers technological and environmental considerations. Sustainability (Switzerland), 13(21). https://doi.org/10.3390/su132112025
Fajar, S. N., & Chaerowati, D. L. (2022). Kesadaran Lingkungan dalam Perubahan Iklim. Jurnal Riset Manajemen Komunikasi, 1(2), 84–93. https://doi.org/10.29313/jrmk.v1i2.465
Junaedi, M. F. S. (2015). Pengaruh Kesadaran Lingkungan Pada Niat Beli Produk Hijau: Studi Perilaku KonsumenBerwawasan Lingkungan. Benefit: Jurnal Manajemen Dan Bisnis, 9(2), 189–201.
Kumara, N. S. (2008). Tinjauan Perkembangan Kendaraan Listrik Dunia Hingga Sekarang. Jurnal Teknik Elektro, 2, 89–96.
Michael, L. K., K V, S., Hungund, S. S., & Fernandes, M. (2022). Factors influencing adoption of electric vehicles–A case in India. Cogent Engineering, 9(1). https://doi.org/10.1080/23311916.2022.2085375
Nasution, N. A., & Fitriyanti, V. (2023). Tak cuma soal harga, persepsi konsumen soal kendaraan listrik belum cukup kuat dorong adopsi motor setrum. https://theconversation.com/
Okada, T., Tamaki, T., & Managi, S. (2019). Effect of environmental awareness on purchase intention and satisfaction pertaining to electric vehicles in Japan. Transportation Research Part D: Transport and Environment, 67, 503–513. https://doi.org/https://doi.org/10.1016/j.trd.2019.01.012
Paramita, N. D., & Yasa, N. N. K. (2015). Sikap dalam Memediasi Hubungan Kesadaran Lingkungan. Jurnal Manajemen Dan Kewirausahaan, 17(2).
Putri, E. O. M. (2017). Pengaruh Kesadaran Lingkungan, Inovasi Produk dan Persepsi Kualitas Terhadap Niat Beli Mobil Suzuki Karimun Wagon R AGS (Studi Pada Pengunjung Pameran Mobil Suzuki Karimun Wagon R AGS di Royal Plaza dan Giant Margorejo Surabaya). Jurnal Ilmu Manajemen, 5(1), 1–9. https://ejournal.unesa.ac.id/index.php/jim/article/view/18046
Rachmawati, D. (2023). Driver Ojol Curhat Pakai Motor Listrik Lebih Banyak Kendala. https://ekonomi.bisnis.com/read/20230802/98/1680803
Sakinah, R., Ella, Y., Chandra, N., & Mariam, I. (2023). Mediasi Minat Beli Ramah Lingkungan terhadap Pembelian Motor Listrik : Komunitas Jakarta Utara. 12(55), 103–110.
Tuan, P. Van, Thao, N. T. P., Linh, L. T. T., Le, T. T., & Linh, N. T. (2022). Factors Influencing Purchasing Intention Toward Electric Vehicle in Vietnam. Journal of Social Commerce, 2(2), 82–99. https://doi.org/10.56209/jommerce.v2i2.30
Zamil, A. M. A., Ali, S., Akbar, M., Zubr, V., & Rasool, F. (2023). The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach. Frontiers in Environmental Science, 11(February), 1–19. https://doi.org/10.3389/fenvs.2023.1101258
Refbacks
- There are currently no refbacks.
____________________________________________________________________________________
Departement of Management ECONOMY AND BUSINESS FACULTY - UNIVERSITAS TRUNOJOYO MADURA
Jl. Raya Telang PO BOX 2 Kamal - Bangkalan, 69162 - Jawa Timur