The Influence of Cooperative Knowledge, Service Quality, Service Quality and Ease of Digital-Based Cooperatives on Student Interest in Cooperatives

Adela Putri Narinda, Bambang Agus Sumantri

Abstract


Cooperatives are economic organizations that aim for common interests. One of them is a student cooperative. Students are expected to play an active role in student cooperative activities, but in reality, student cooperative interest is still low. This study sought to ascertain how student interest in cooperatives was influenced by cooperative knowledge, service quality, and digital cooperatives' ease of use. Because it uses a quantitative data technique to present an overview of how variable X influences variable Y, this research is included in the category of quantitative descriptive research. Primary data, namely information gathered from Nusantara Pgri University students in Kediri, is the kind of data that was used. The population of this study consisted of students of Universitas Nusantara PGRI Kediri. Utilizing a questionnaire and the Slovin formula, the sampling procedure. Inferential data analysis using PLS-SEM with Smart-PLS software version 3.2.9. The results of this study indicate that 1) knowledge about cooperatives has a positive effect on student interest in cooperating, 2) service quality has a positive effect on student interest in cooperating, 3) easeof digital-based cooperatives has a positive effect on student interest in cooperating.

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