HOW FAR DIGITAL MARKETING AND HALAL CERTIFICATE EFFECT ON MSME’S SUSTAINABILITY BASED ON CULINARY LOCAL WISDOM

Weni Indah Doktri Agus Tapaningsih, Eko Soemarjono, Ali Burhan

Abstract


Technology growth rapidly on society. Many people use technology to help their activities. Especially on their demand or buying activities to get their need. Many people use digital technology to help them on fulfill their need. They use smartphone to get their things. Muslim customer also do this activities. They also must get their product with selective way becouse they must buy halal product. As marketer in business must be have smart tactic to face that situation. Even though they use technology to introduce and promote their product they must be notice and sure that their product is halal. This research aim to know the effect of digital marketing and halal certificate on SME’s based on culinary local wisdom. The result of this research is digital marketing and halal certificate significantly effect SME’s sustainability based on culinary local wisdom.

Keywords : Digital; Marketing; Halal; Local; Wisdom


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References


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DOI: https://doi.org/10.21107/aciel.v3i1.578

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