ANALYSIS OF MICRO BUSINESS ACTORS’ PERCEPTION OF HALAL CERTIFICATION THROUGH SELF-DECLARATION AT BANGKALAN REGENCY IN FRIEDMAN'S REVIEW OF LEGAL CULTURE

Abstract

One of the government's attempts to ensure that products which is sold by the societies are in accordance with Islamic law by going through halal certificates. The self-declare system ease the micro business actors to get halal certification without going through a long process and high costs. However, the implementation of halal certification through self-declaration causes different perceptions among micro business actors, which are influenced by local legal and cultural factors. This study analyzes the perceptions of four business actors, namely two business actors who have been halal certified and two business actors who have not been halal certified. This study uses Friedman's theory of legal culture, and uses a qualitative research method with the type of field research on how legal culture is a lens in analyzing the perception of micro business actors on halal certification through self-declaration at Bangkalan Regency. This study concludes that the implementation of halal certification through self-declaration can be influenced by legal understanding and cultural awareness of the community. And as an evaluation for the government in carrying out more intensive socialization and policy adjustments that consider local legal culture to increase the participation of micro business actors in halal certification.

Keywords : Halal Certification, Legal Culture, Micro Business Actors, Perception