LEGAL PROTECTION FOR CONSUMERS IN CHOOSING EID SNACK PRODUCT IN PEKALONGAN CITY: A STUDY ON HALAL LABELING

Abstract

The purpose of labeling packaged foods is to ensure that people who buy or consume food can get accurate and clear information. The use of labels in packaging has always been related to the commercial aspect. Many food household industries or small and medium businesses are engaged in traditional food in the past, as is the case in the city of Pekalongan. These household industry products, especially packaged foods that are not known to be halal and haram, are certainly quite dangerous for the general public to consume. This type of research is field research with a qualitative approach. The researcher will answer an analysis of how halal labels affect the decision to buy Eid snacks in Pekalongan City and whether legal protection for small and medium business products without halal labels in Pekalongan City Halal labeling. Legal protection for small and medium business products without halal labels in Pekalongan can be guaranteed in accordance with Law No. 33 of 2014 concerning the implementation of halal product assurance regulations has not been applied to the maximum due to two factors:p first because the seller has experienced difficulties in taking care of the registration procedure for halal certification of food products, the second because the seller includes halal labeling on the food product only for formalities to be attractive consumer attention.

Keywords : Legal Protection, Consumer Protection, Halal Labeling.