HALAL PRODUCT TRACEABILITY SYSTEM MODELING USING INTERPRETIVE STRUCTURAL MODELING (ISM) IN BANGKALAN HALAL INDUSTRIAL AREA

Abstract

Requirements for listing halal products are regulated in the Undang-undang Jaminan Produk Halal No. 33 of 2014. Fraud in the form of counterfeiting products labeled halal starts from not opening the entire halal production process from upstream to downstream of the supply chain. Therefore, to maintain product halalness, it is necessary to apply the traceability of halal products in the food supply chain as an effective tool to ensure product halalness and ensure food safety. The main objective of a traceability system is to record and document the product including all materials used in the production process. The method used to model the traceability system of Halal supply chain products is the Interpretive Structural Modeling (ISM) approach. Elements of the Halal Supply Chain Traceability System include Halal Procurement, Halal Manufacturing, Halal Logistics, Halal Distribution, Supplier Traceability, Manufacturer Traceability, Logistics Traceability and Distribution Traceability. Halal Product Traceability System Modeling aims to accelerate the development of the Bangkalan Halal Industrial Estate. Modeling of the Supply Chain halal traceability system in maintaining the integrity of halal products in the Bangkalan halal industrial area is located in the Power Driver Quadrant, namely Logistic Traceability, Distribution Traceability, Producer traceability, and supplier traceability. Quadran Strong Driver-Strongly Dependent Variable (Linkage), consisting of halal distribution and halal manufacturing elements. Quadran II Driver Power, namely halal logistics and halal procurement. And there are no elements in Quadran I. It can be concluded, the Bangkalan halal industrial area requires all elements to be related. So as not to make tourists visiting Bangkalan worry about the halal guarantee system for Bangkalan regional products.