Misogini di Era Digital: Analisis Trolling berbasis Gender di Media Sosial

Kurrota Aini

Abstract


Penelitian ini berfokus pada fenomena misogini (kebencian pada perempuan) di era digital, terutama dalam bentuk trolling (pelecehan) berbasis gender di media sosial. Meskipun media sosial memberikan kebebasan bagi pengguna untuk berbagi pendapat tanpa batasan geografis, juga membuka ruang bagi tindakan misogini. Fenomena ini muncul dalam berbagai bentuk, yaitu hinaan verbal, objektifikasi seksual, dan ancaman kekerasan. Dimana yang semuanya berdampak negatif pada kesehatan mental korban. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memungkinkan dan memperbesar misogini digital, seperti anonimitas dan algoritma platform media sosial yang menyajikan konten kontroversial dan viral demi keterlibatan pengguna. Pendekatan yang digunakan adalah studi literatur dengan mengumpulkan dan menganalisis data dari berbagai jurnal nasional dan internasional yang relevan. Hasil penelitian menunjukkan bahwa anonimitas di media sosial mendorong individu untuk mengekspresikan kebencian tanpa takut akan konsekuensi sosial, sementara algoritma platform sering kali menampilkan konten misoginis yang sensasional. Temuan ini menunjukkan bahwa trolling berbasis gender di media sosial bukan hanya berdampak pada individu tetapi juga mengurangi keragaman suara di ruang digital. Fenomena ini memerlukan upaya moderasi konten (pembatasan) yang lebih kuat, algoritma yang bertanggung jawab, dan edukasi literasi digital untuk menciptakan lingkungan daring yang aman dan nyaman. Rekomendasi ini penting bagi pengembang platform dan pembuat kebijakan untuk menangani misogini digital secara komprehensif.

Keywords


Misogini; Trolling; Cyberbullying; Bullying di Media Sosial; Anonimitas

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