E-Commerce or S-Commerce? Consumers’ Online Shopping Behavior to Avoid Scams and Online Payment Fraud

Elviana Andrian Nova W. P, Khy'sh Nusri Leapatra Chamalinda

Abstract


This study aims to explore between e-commerce and s-commerce as a media of selling and buying that is more desirable and has minimal risk of scams and online payment fraud. The research method used is qualitative with a case study approach. The results of the study indicate that the decision to use selling and buying media depends on experience, needs, and emotional factors. E-commerce as a third party between sellers and consumers offers online transaction security authorization, while s-commerce offers quality assurance of goods accompanied by a digital marketing strategy that attracts consumers. In the end, consumers often act irrationally to meet their individual needs and inner satisfaction.

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References


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