Optimizing the use of social media and online shops as marketing media and introducing UMKM Eco Print products "SOE ART"

Levia Inggrit Sayekti, Diah Ayu Novitasari, Sri Mulyana

Abstract


This community service has purpose to assist UMKM in increasing turnover. The UMKM namely SOE ART, are Micro and Small businesses operating in the fashion sector with a sustainable concept. Assistance is provided to optimize online promotions for product orders. The method of implementation is conducting direct surveys at production locations, socializing the program, conducting training and business assistance. The results of the survey are that employees need training related to creating promotional content on Instagram and live product marketing on Tiktok and Shopee. After the training, SOE ART immediately formed a special coordinator responsible for social media. Business assistance is carried out by helping deliver SOE ART products so they can enter the national and international market environment. The result of this dedication is producing a routine schedule of themes for promotional content every day for one week. There is an increase in income, and there is demand for orders for eco-print bags from the Middle East

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References


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Departement of Management ECONOMY AND BUSINESS FACULTY - UNIVERSITAS TRUNOJOYO MADURA

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