FOMO Marketing: A strategy to enhance sales of MSMEs in Lamongan

Erna Hayati, Fitri Nurjanah, Abdul Ghofur, Defirna Indah Safitri

Abstract


The feeling of fear of missing out on an event that is currently popular (FOMO) is a profitable opportunity for marketers. FOMO is able to move consumers to impulse buying. MSMEs can use FOMO to increase their sales. Several MSMEs in Lamongan have implemented FOMO marketing strategies, such as Soe Art and i-Device. The FOMO marketing strategy carried out by Soe Art and i-Device is able to attract consumer attention.

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References


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