Brand Rights Protection as a Driver for Economic Improvement for Micro, Small, and Medium Enterprises in Indonesia

Sherly Indriani Safitri, Laela Rustika, Nathiqoh Showaba, Mochamad Reza Adiyanto

Abstract


Brand dispute cases that occur among MSMEs make protecting brand rights an important step for MSMEs to protect their identity and reputation in a competitive market. Efforts to protect brand rights for MSMEs are an effective strategy in for  improving the economy. By using the literature review method. This research aims to determine brand rights protection as a driver of economic improvement for MSMEs in Indonesia and to determine the obstacles and efforts in legal protection for brand rights protection as a driver for the increase of MSMEs in Indonesia. The research results show that brand rights protection can provide various benefits for MSMEs in improving the economy. By protecting brands, MSMEs can build consumer trust, create competitive advantages, and encourage economic growth. Therefore, the government, related institutions, and MSMEs themselves need to increase awareness and understanding regarding brand rights protection and provide the necessary support for MSMEs in implementing brand protection measures

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References


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