Analysis of the Design of Pentol Sales Facilities According to the Needs of Traders and Consumers (Case Study: Roving Pendulumel)

Abstract

Itinerant traders are traders who sell their wares by traveling around residential areas or villages on motorbikes, using baskets on their shoulders, or using carts. With the high rate of development of motorbikes in Indonesia, traveling traders use these motorbikes as a place to sell. According to observations made by the author, pentol in Surabaya is a food for all ages and is one of the popular foods, it has even entered malls, and is often found at food festivals or other events. With the increasingly rapid development of means of transportation, many pentol traders use motorbikes as a place to trade. However, there were also several difficulties experienced, such as the dimensions of the building being too large which made it difficult to mobilize and difficulties when it rained because there was no media to protect it from the rain. For this reason, there needs to be changes and improvements to existing sales facilities, so that traders of pentol, which is one of the most popular foods, can continue to survive and innovate to be better. The aim of this research is to design a stall selling pentol with motorbikes that can be mobilized to make it easier for traders to sell on the go or at food festivals. The research method used is a qualitative method in the form of In-Depth Interviews and Observations and also a quantitative method in the form of Questionnaires. The output of this research is rombong food products.