The Effect of Service Quality and Price on Customer Loyalty for Mixue Products in Mataram City.

Hari Fajar Suryanto, Didy Ika Supriyadi

Abstract


This study aims to determine the effect of service quality and price on customer loyalty of mixue products in mataram city. the research method used is quantitative research with causal associative approach. the population in this study were people who had shopped at mixue. the sample taken consisted of 100 people using purposive sampling technique. the data was collected through an online survey and then analyzed using multiple linear analysis with spss version 25. the results showed that service quality and price had a positive effect on customer loyalty of mixue products in mataram city. these results can serve as a foundation for the company to improve the service quality and pricing strategy to strengthen the relationship with customers

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References


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