Analysis Of The Influencer Of Beauty Influencers On Beauty Standards And Product Sales Analysis Of The Influence Of Beauty Influencers On Beauty Standards And Product Sales

Belinda Karin, Dela Silvia, Dheo Rimbano, - Reskia, Syaida Yati, Roli Agustina, - Riska

Abstract


One of the factors which form the basis of the success of marketing via socialmedia is by using influencer marketing. The methodology used is the approach through then a brilliant literary student. The use writers a source of empiricalresearch by rounding up all of the data and information pertaining on product gdp figures last week launched on an to achieve the goal of the end ofwhich is trying to achieve is to be able to significantly increases the of a sale andtheon the otherhand displayed the imageof companies brand.

Full Text:

PDF

References


Agustina, Tita, HilalahZahirah, and ShafinaTunnazahSholehah. "The Influence of Mass Media on Adolescents' Perceptions of the Ideal Body: Case Study of Adolescent Instagram Users." Journal AnalyticaIslamica 12.1 (2023): 182- 193.

Agustini, Melati Putri, and Kokom Komariah."Analysis of Social Interaction Marketing Content and Influencer Marketing on Interest in Buying Cosmetic Products (Survey of Dear Me Beauty Product Consumers in Sukabumi City)." Management Studies and Entrepreneurship Journal (MSEJ) 3.3 (2022): 1601-1610.

Basir, Nur Sabrina Dewi, SalsabillaLiesvarastrantaTsalatsa, and Makhrus Tri Kresna."Women's Perceptions in Determining Beauty Standards on TikTok and Instagram."Proceedings of the National Seminar on Social Sciences (SNIIS).Vol. 1. 2022.

Basir, Nur Sabrina Dewi, SalsabillaLiesvarastrantaTsalatsa, and Makhrus Tri Kresna."Women's Perceptions in Determining Beauty Standards on TikTok and Instagram."Proceedings of the National Seminar on Social Sciences (SNIIS).Vol. 1. 2022.

Dwiyanti, SelviAinulInayah, and AfrizaIndaFitri. "The Effectiveness of Tiktok Media and Influencers Boosts Sales of Lippie Serum RaeccaDuring the Covid19 Pandemic." Journal of Economics and Business (EK and BI) 4.1 (2021): 345-353.

Haerunnisa, Haerunnisa, N. Zohrah, and RaidahIntizar Yusuf."Beauty influencers on Instagram on the Lifestyle of Makassar Islamic University Students." J- KO Journal of Communication and Organization 1.2 (2019): 46-54.

Hariyanti, Novi Tri, and Alexander Wirapraja."The influence of influencer marketing as a modern era digital marketing strategy (A literature study)." Executive 15.1 (2018): 133-146.

Hariyanti, Novi Tri, and Alexander Wirapraja."The influence of influencer marketing as a modern era digital marketing strategy (A literature study)." Executive 15.1 (2018): 133-146.

Hidayanti, Popy. "The Influence of Brand Image, Influencers, and Instagram Content Marketing on Purchase Decisions for Scarlett Whitening Beauty Products (Case Study of Students of Three Major Faculties of the Islamic University of Malang)." (2023).

Kurniawan, Dona Meliara, DeddyAprilani, and Hani DamayantiAprilia."The Effectiveness Of Tiktok Beauty Influencers In Influenced Maybelline New York Cosmetics Purchasing Decisions." Journal Of Competitive Business 1.10 (2023): 8-8.

Kurniawan, Dona Meliara. "The Influence Of Tiktok Beauty Influencers On Maybelline New York Cosmetics Purchase Decisions (Study On Laura Siburian'stiktok Video Viewers)."

Lengkawati, ArtiSukma, and TarisQistanSaputra."The Influence of Influencer Marketing on Purchasing Decisions (Study on Elzatta Hijab Garut)."Prismakom 18.1 (2021): 33-38.

Mahanani, MahviraPutri, et al. "Self Concept Training for Young Women to Build Understanding of Beauty Standards." Kumawula: Journal of Community Service 3.3 (2020): 449-456.

Malafitri, Novreza. Analysis of Generation Z Surabaya's Reception towards Beauty Standards for Men in the MS GLOW FOR MEN Advertisement.Diss. UPN Veteran East Java, 2022.

Maulana, Irfan, and OssyaSalsabila."The influence of social media influencers on consumer behavior in the digital economy era." Wise Scientific Magazine 17.1 (2020): 28-34.

Maulana, Irfan, and OssyaSalsabila."The influence of social media influencers on consumer behavior in the digital economy era." Wise Scientific Magazine 17.1 (2020): 28-34.

Maulana, Yogi Sugiarto, Dian Hadiani, and Sri Wahyuni."The Effect of Using Instagram Influencers on Brand Image and Its Impact on Increasing Sales."Perwira Journal of Economics & Business 1.2 (2021): 1-7.

Montana, Andrea Yovanny, and Ahmad Junaidi."The Influence of Instagram@ Feminist on Changes in Views of Beauty Standards for Indonesian Women."Kiwari 1.1 (2022): 54-61.

Mumtaz, ZayyanSyafika, and SainoSaino."The influence of using the TikTok application as a promotional medium and the glow up trend on interest in buying beauty products." Journal of Management 13.2 (2021): 282-291.

Pangestika, Dyaning. "Positive representation of women in alternative media as an effort to empower women: Magdalene case study." (2017).

Putri, Anida Juliana, and SyahputraSyahputra."The Influence of Celebrity Endorsements, Advertising, and Brand Image on Interest in Buying Beauty Products in Bandung." Management Studies and Entrepreneurship Journal (MSEJ) 4.4 (2023): 3399-3409.

Putri, PrismaMiardi, and RA Marlien."The Influence of Digital Marketing on Online Purchasing Decisions."Jesya (Journal of Sharia Economics and Economics) 5.1 (2022): 25-36.

Putri, RiskaDea, et al. "The Influence Of Influencer Advertising And Live Streaming Features On Consumer Purchasing Interest In Bittersweet By Najla." Mrbest 1.2 (2023): 12-26.

Rahardaya, Astrid. "Critical Discourse Analysis Of Counter-Hegemony Representation Of Beauty Standards In Instagram @ Tarabasro Account Posts." Nivedana: Journal Of Communication And Language 2.1 (2021): 31-52.

Rahmawati, SuciDwi. "The Influence of an Influencer's Social Media in Increasing Sales Through E-Commerce." NCOINS: National Conference Of Islamic Natural Science. Vol. 1.No. 1. 2021.

Rimbano , D, Famalika , A., Nadziro , N. , & Diana, HS (2022) research methodology, an introduction to the Indonesian brilliant house association. Rosalina, Indah Fajar, and DestiDeriaErinaPutri."The Influence Of Celebrity Endorser Hasyakyla Utami On The Brand Image Of Emina Cosmetics Products." Essence: Journal of Business Management 25.3 (2022): 223-232.

Shadrina, Reza Nur, and YoestiniYoestini."Analysis of the Influence of Content Marketing, Influencers, and Social Media on Consumer Purchasing Decisions (Study of Instagram and Tiktok Users in Magelang City)."Diponegoro Journal of Management 11.2 (2022).

Siahaan, Ela Indah Sari. Beauty Vlogger and Representation of the Meaning of Beauty in the Millennial Generation.(Case Study of an Anthropology Student at Medan State University). Diss. UNIMED, 2022.

Sukisman, Joanne Mareris, and LusiaSavitriSetyoUtami. "Fighting Skin Color Stigma Against Women's Beauty Standards Through Advertising." Connections 5.1 (2021): 67-75.

Utami, Monica Putri, and LisSetyowati. "The Influence of Advertising, Brands, Beauty Influencers on Purchasing Decisions of Generation Z, Tuban Regency." Maeswara: Journal of Management Science and Entrepreneurship Research 1.4 (2023): 205-224.


Refbacks

  • There are currently no refbacks.


____________________________________________________________________________________

Departement of Management ECONOMY AND BUSINESS FACULTY - UNIVERSITAS TRUNOJOYO MADURA

Jl. Raya Telang PO BOX 2 Kamal - Bangkalan, 69162 - Jawa Timur