Exploration of the SCAMPER Method to Encourage MSME Business Sustainability Getuk Banana RM Kediri

Serli Marlinton, Bathoumi Muslih

Abstract


This research highlights the important role of the SCAMPER

method in encouraging MSME business sustainability, focusing on the case of Getuk Pisang RM Kediri. MSMEs have a strategic role in socio-economic growth and job creation. In the face of fierce competition and a dynamic market, innovation is the key to the success of MSMEs. The results showed that the application of the Product innovation increases sales and market share. Innovative product variations also increase customer satisfaction and loyalty. In the world of MSMEs, innovation through SCAMPER is effective in maintaining business sustainability and facing fierce competition. This research underscores the importance of innovation in encouraging MSME business sustainability. The SCAMPER method is a tool that has the potential to stimulate continuous innovation in MSME businesses. The SCAMPER method is a tool that has the potential to stimulate continuous innovation in MSME businesses. Business sustainability has an impact on economic growth, customer satisfaction, and positive contributions to society and the surrounding environment. Therefore, MSMEs such as Getuk Pisang RM Kediri need to continue to apply the SCAMPER innovation method to ensure the sustainability of their business in a changing business environment


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