The Influence of Place Identity on Revisit Intention at Halal Destinations

Mery Atika, Yan Ariyani, Dina Mariana

Abstract


Religious tourism is one of the most visited halal tourism objects by tourists in Madura. Religious tourism at the tomb of Syaikhona Muhammad Kholil Bangkalan Madura ranks first in the indicator of tourist visits. As a tourism destination, its development certainly requires several benchmarks from tourists. Tourists will certainly consider objects or destinations that they have visited before through the experience they get until they finally decide to visit again. Place identity has positive aspects that can make Syaikhona Kholil Tomb better known and know its characteristics so that it can influence tourists' desire to visit. The purpose of this research was to determine the effect of place identity on revisit intention in halal destinations in Bangkalan. This research uses quantitative methods using accidental sampling on visitors to Syaikhona Kholil Cemetery as one of the halal tourist destinations in Bangkalan Regency, totaling 96 respondents. Data analysis using simple regression analysis techniques. The results of this research indicate that place identity has a significant effect on revisit intention in visitors to the Tomb of Syaikhona Kholil Bangkalan, with an effective contribution of 17.2%.

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