Maja Labo Dahu: A Local Wisdom for Sustainable Tourism Destination Management

Feriyadin Feriyadin

Abstract


In Bima City, incorporating local cultural values into tourism management can improve the quality of life, community well-being, and cultural preservation. This research explores the tourism potential of Bima City and how the local wisdom, Maja Labo Dahu, can be applied to manage its tourism destinations. Using a qualitative and descriptive approach with ethnographic methods, data was collected through field observations, literature reviews, and interviews with 40 participants, including tourism site managers, tourists, religious and cultural figures, and local community members. The findings reveal that Bima City's tourism potential lies in its cultural diversity and natural beauty, bolstered by its strategic location connecting Labuan Bajo, Lombok, and Bali. Managing this potential involves embracing Maja Labo Dahu values, such as honesty, trustworthiness, harmony, competence, and adaptability, which are deeply rooted in the local Islamic culture. The application of Maja Labo Dahu as a tourism management model promotes harmonious relationships between man and God, man and man, and man and the environment. This approach aims to maintain natural and socio-cultural resources while providing economic benefits to local communities. Furthermore, integrating Maja Labo Dahu values into tourism governance not only constitutes an innovative and culturally embedded strategy for the city of Bima but also a potential model for others.

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