Safety Behavior Model in Reducing Accidents in Maintaining the Sustainability of the Madura Tourism Industry

Abstract

The tourism industry is a key player in the global economy, generating billions of dollars in revenue and providing jobs for millions of people around the world, contributing more than $6 trillion annually, employing more than 250 million people, and generating 7% of global GDP (World Travel & Tourism Council, 2018). However, as the industry grows, comes the responsibility to ensure the safety and well-being of employees and tourist visitors. Safety is critical in maintaining the reputation and sustainability of the tourism industry, while employee safety is critical in ensuring a productive and positive work environment. This research focuses on the impact of safety knowledge and safety behavior in the tourism industry so that it has an impact on reducing the number of accidents. This research uses a quantitative research approach by distributing questionnaires to LON Malang tourism managers (BUMDesa administrators, POKDARWIS, tourism employees/workers, village officials and economic workers around the tourism area). The findings of this research are that knowledge contributes positively and significantly to reducing the number of work accidents, safety behavior contributes positively to reducing the number of accidents, and safety behavior mediates the relationship between knowledge and work accidents